Brand Matters

The CENTURY 21® brand is highly recognizable, and is continually promoted to keep our name top of mind.

Most Recognized Brand

2010 Results: The latest results are in! Since 1999, the CENTURY 21 System has continued its reign as the nation’s most recognized brand in real estate! According to a study conducted by Millward Brown, a global market research organization, consumers were not only universally more aware of the CENTURY 21 Brand, we were also considered to be the best-known name in the business with high preference, among consumers who plan to purchase or sell a house in the next two years.

The results of this study should be leveraged to show both you and your customers why the CENTURY 21 System is the clear choice for buyer and seller representation, as well as an effective path to help boost a real estate career. Power Point Presentation is made available for your use in promoting this great news! To access and download this document see "Related Documents" below.
The following disclaimer must be used in full when communicating any Millward Brown Tracking Study results in communication pieces for the General Market:

* Source: 2010 Ad Tracking Study. The survey results are based on 1201 online interviews with a national random sample of adults (ages 18+) who are equal decision makers and who have bought or sold a home within the past two years or plan to purchase or sell a home within the next two years. Brand awareness questions are based on a sample of 1201 respondents at a 90% confidence level with a margin of error of +/-2.4%. The study was conducted between April 5 – October 31, 2010 by Millward Brown, a leading global market research organization.

Source: 2009 Hispanic Ad Tracking Study. The survey results are based on298 telephone interviews with a representative sample of self identified Hispanics adults (ages18+), who speak Spanish at least 50% of the time, are equal decision makers and who have bought or sold a home within the past two years or plan to purchase or sell a home within the next two years. The survey was conducted in top 5 high Hispanic density markets-Los Angeles, New York, Miami, Chicago, Houston/Dallas and San Antonio. Brand awareness questions are based on a sample of298 respondents with a margin of error of +/-4.8%at 90% confidence level. The study was conducted between November 16-December 13, 2009 by Millward Brown, a leading global market research organization.